Senior Director of Marketing, Communications & Recruitment
773-325-4356
janice.hay@depaul.edu
EducationBM DePauw University
About
Janice Hay joined the DePaul
University School of Music in May 2019 as a marketing professional with over
two decades of broad experience in the orchestra industry, having worked with
two of the nation’s largest orchestras. Her background includes planning and
leading comprehensive marketing strategies and communications programs in
support of revenue and audience development goals, with experience in promoting
live music events across a wide variety of musical genres.
Before joining DePaul, she was
vice president of marketing for The Philadelphia Orchestra. Her eight-year
tenure there was highlighted by dramatic revenue and audience growth during a
period of significant change. She also held marketing roles of increasing
responsibility with the Atlanta Symphony Orchestra. Notably, she expanded the
volume of first-time classical ticket buyers to the orchestra by over 60% as
part of a multi-faceted marketing campaign around the launch of the orchestra’s
new 12,000-seat summer home in the northern suburbs.
A native of Chicago, Janice earned
a Bachelor of Music in Music Business from DePauw University as a classically
trained violinist.